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Product Focused Marketing (PFM)

Job Summary

The Product Focused Marketing (PFM) is responsible for supporting the Head of Marketing, and Regional Chief Marketing Officer; Regional Technology Manager in providing copy, content and administrative support: from lead database management and verification to marketing and promotional materials and event management, strategic management. He/ She is tasked to implement strategic business plans to meet both principal and ITG targets. He/she is expected to be creative, proactive, organized and has a drive to deliver results and meet deadlines to meet the revenue target. He or she must be able to multi-task and deliver multiple projects and requirements across the regional scope.

Vertical: Business Management Solution and Business Intelligence/Data Analytics
Country: Cross

Duties & Responsibilities:

  • Formulates and executes product/ brand strategic plans; assists in all strategic plan needs and requirements.
  • Coordinates with Regional Technology Manager on Principal Requirements and aligns with the Sales Team on all support initiatives
  • Validates and updates client and prospect database.
  • Assists in the planning and executes all marketing or company-initiated events, including external sponsorship events and principal-initiated events.
  • Handles the Marketing Design and Content teams to create advertising material (i.e., brochures and newsletters, direct mail, invitations, landing page, social media content, website content, customer testimonials) for vertical.
  • Assists in regional strategic planning and requirements; executes regional campaigns and tactics involving events, promos, digital marketing, etc.
  •  Provides regional content development and assists in leads generations and verification across regions.
  • Assists in market research and GTM strategy across region.
  • Generate/ research potential patterns, business groups and organizations across region.
  • Coordinates with counterparts across region on Marketing Requirements.

Relationship:

  • Internal – Marketing Team, Regional technology Managers.
  • External – Service Providers and Vendors, Clients.

Knowledge:

  • Strong knowledge of various CRM and productivity tools as well as platforms for creation of collaterals (i.e., Photoshop, Adobe Illustrator, Visio, Canva, etc)
  • Strong knowledge of various marketing tools and platforms such as MailChimp, SurveyMonkey, Facebook and LinkedIn Analytics/ Insights, LinkedIn Sales Nav, and Google Suite, among others.
  • Strong appreciation and familiarity with social media platforms and strategies
  • Strong knowledge of sales and marketing principles and strategies
  • Strong verbal and communication skills
  • Familiarity with web design and animation

Skills:

  • Oral Expression — Talking to others to convey information effectively.
  • Oral Comprehension —  ability to listen and understand information and ideas presented through spoken words.
  • Active Listening — Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
  • Critical Thinking — Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
  • Creative Thinking – Ability to think outside of the box. Ability to come up with unique solutions based on the situation at hand.
  • Written Expression — Communicating effectively in writing as appropriate for the needs of the audience.
  • Service Orientation — Actively looking for ways to help people.
  • Social Perceptiveness — Being aware of others’ reactions and understanding why they react as they do.
  • Active Learning — Understanding the implications of new information for both current and future problem-solving and decision-making.
  • Judgment and Decision Making — Considering the relative costs and benefits of potential actions to choose the most appropriate one.
  • Coordination and Collaboration — adjusting actions in relation to others’ actions.
  • Monitoring — Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
  • Negotiation and Networking — Bringing others together and trying to reconcile differences. Reaching out to prospective partners and building a long-term relationship with them.
  • Time Management — Managing one’s own time and the time of others. Ability to hit deadlines and finish projects based on committed timeline.
  • Mobility – Ability to move around as required by the job.

Educational Background:

Must have a degree in Marketing, Digital Media, or Creative Design.

Previous Work Experience:

Must have at least five (5) years of experience in a related position for an IT service and solutions industry.

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